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Carlton Cards. Identity Redesign
I gave a delicate twist to their identity by keeping their original symbol the 'red rose’ and refined it by adding graceful elements and delicate natural features, since majority of their target audiences are women. The logo consists of classic decorative designs that almost symbolize a heart, if observed closely. The heart symbolizes tender, love & care for one another. The corporate colors present a rich, classy feel to it in a trendy manner.
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