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The Brief: Digital Fusion Production specializes in wedding videography and cinematography as well as anniversaries, birthdays, special ceremonies and makes your most precious moments in life, become memories that will last forever.
Target Market: The core target is made of women 23-45 y.o., of middle-high social level. Research shows that women make 83% of family purchasing decisions.
The Concept: Videography is a mixture of sound, words and pictures to stimulate the senses and tug at the heartstrings in an emotional way. The custom hand lettering wordmark has to best represent Digital Fusion Productions characteristics. The mark needs to be unique and distinctive from all other competitors but still have a strong, bold, attractive, classy, young and modern feel to it.
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The aim was to create an elegant, classy and stylish brand identity that would stimulate ones visual appeal, and etch itself into the memory of everyone that sees it.The hand-lettered script is demonstrated with distinctive swash characters that will leave behind a remarkable and lasting impression.
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Color: The color chosen for Digital Fusion’s logo is solid Black. Black is the absence of all color. Black is powerful and striking and invokes authority, boldness, tradition, simplicity and classiness. The color choice works well for this as it portrays a timeless feel to it.